With Zoho, you can collect data through customized forms and automatically generate email lists according to customer behavior. You can send relevant campaigns to the created email lists and schedule reminder emails to targeted lists. You can also track email click-throughs and bounce rates.
The marketing CRM’s integration with tools and apps like Google Ads, Address Locator and LinkedIn Sales Navigator will monitor how efficient your campaigns are. You’ll know the locations and metrics of leads and monitor the value of your campaigns.
Zoho’s Campaign Manager for designing, budgeting and tracking campaigns makes it one of the best marketing CRMs on the market. You can customize forms, personalize fonts, colors and form width, and capture leads using the drag-and-drop CRM feature.
This marketing CRM will identify and segment customers based on their interactions with your website. That way, you’ll know how to engage them properly. Also, you’ll receive updates on where your leads are and how to win them over.
Zoho integrates with email marketing tools like Mailchimp to make sure your campaign data and contacts are in one place that’s accessible to your sales and marketing teams. This synchronization helps your sales team create targeted campaigns and work only with valuable leads. Plus, you’ll get real-time updates whenever a contact is added, updated or removed.
Who Should Use It:
Zoho is suitable for any business that requires plenty of customizations or wants to improve its marketing automation.
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