HIGH POINT, N.C.—On Thursday, August 5th High Point University hosted the seventh annual NC Collegiate Marketing Summit. The summit was attended by marketing professionals representing 20 schools and conferences from North Carolina.
The schools and conferences that were represented Thursday included: The ACC, The CIAA, Davidson, Duke, Elon, Greensboro College, High Point University, Johnson & Wales, North Carolina A&T, NC State, The SAC, UNC Asheville, UNCG, UNC Pembroke, UNC Wilmington, Wake Forest, Warren Wilson, Western Carolina, Wingate, and Winston Salem State.
To start the summit, High Point University Athletic Director Dan Hauser welcomed the attendees who then were addressed by the keynote speaker of the 2021 NC Collegiate Marketing Summit High Point University President Nido Qubein.
“High Point University was honored to host the 2021 North Carolina Collegiate Athletics Marketing Summit on campus today”, HPU Athletic Director Dan Hauser said. “Through this event, we were able to highlight the growth of HPU and learn valuable marketing insight from keynote speaker President Nido Qubein. It was an exciting day sharing creative strategic initiatives from the brightest athletic marketing talent across the state!”
The NC Collegiate Marketing Summit was created by Tim George, Mike Odom, and Trip Durham. It is the only statewide college athletics marketing summit in the country.
“This event has a history of success, even in its short life and through a pandemic,” Durham said. “This year’s summit, at High Point University, given all that we’ve all experienced over the last sixteen months, has given everyone a renewed sense of optimism.”
The summit also featured an appearance Steve Max “the Simon Sez guy”.
Breakout educational sessions were led by Stephanie Garcia from the D1, D2, D3 Ticker, Michael Smith from the Business Journal, and an Assistant Professor of Sport Management in Mark Cryan.
The 2021 Marketing Summit Committee was comprised of Wingate’s Assistant Athletic Director of Sports Marketing and Promotions Courtney Callahan, Elon’s Assistant Director of Marketing Mary Defriest, and Duke’s Associate Director of Sports Marketing Dylan Baker. The trio helped ensure that the seventh annual NC Collegiate Marketing Summit was successful yet again.
Joining along in the efforts of running a successful NC Collegiate Marketing Summit was HPU’s Athletic Director Dan Hauser and Director of Marketing and Sales Taylor Miller Randall.
#GoHPU
from WordPress https://ift.tt/3Akdlca
via IFTTT
0 Comments