Chevrolet: General Motors’ electric vehicle push—which has included major marketing spending—suffered a setback this week when Chevrolet was forced to urge approximately 50,000 owners of its electric Chevy Bolt to park the cars outside and away from homes because of fire risks. The precaution involved advising owners not to charge the vehicles overnight, as Automotive News reported.
Twitter: It turns out the business case for Fleets was fleeting. Twitter this week confirmed it would shut down its disappearing video functionality after less than a year. The function was Twitter’s attempt to replicate what is offered by competitors including TIkTok and Snapchat. But advertisers and major brands never fully embraced Fleets, Joshua Lowcock, chief digital and global brand safety officer at UM, an agency within IPG Mediabrands, told Ad Age earlier this week.
Number of the week
222.5%: The year-over-year surge in the number of monthly TIkTok users in Mexico, as its monthly user base jumped from 4.6 million in 2019 to 15.0 million in 2020, according to a new eMarketer report,
Tweet of the week
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