Digital marketing in the sport industry: why it is important – Doxee

• LinkedIn
• Twitter
• Facebook
• 
  class=”vc_row wpb_row vc_row-fluid hero wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-has-fill ” style=”position:relative; background: #d8d8d8 url(https://www.doxee.com/wp-content/uploads/2021/07/digital-marketing-in-sport-industry-1680×480.jpg) !important; background-position: center !important; background-repeat: no-repeat !important; background-size: cover !important;”> <div class=”wpb_column vc_column_container vc_col-sm-12″> <div class=”vc_column-inner frame”> <div class=”wpb_wrapper”> <div class=”vc_row wpb_row vc_inner vc_row-fluid”> <div class=”wpb_column vc_column_container vc_col-sm-5″> <div class=”vc_column-inner”> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element “> <div class=”wpb_wrapper”> <h1>Digital marketing in the sport industry: why it is important</h1> </div> </div> </div> </div> </div> <div class=”wpb_column vc_column_container vc_col-sm-7″> <div class=”vc_column-inner”> <div class=”wpb_wrapper”></div> </div> </div> </div> </div> </div> </div>
  </div> <div class=”container mb65″> </div>
  <div class=”container has-triangle-fill”> <div class=”frame” role=”main”> <div class=’vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn’> <div class=’wpb_column vc_column_container vc_col-sm-12′> <div class=’vc_column-inner ‘> <div class=’wpb_wrapper’> <p id=”breadcrumbs”><span><span><a href=”https://www.doxee.com/”>Home</a> / <span><a href=”https://www.doxee.com/blog/”>Blog</a> / <span><a href=”https://www.doxee.com/it/blog/category/digital-marketing/”>Digital Marketing</a> / <strong class=”breadcrumb_last” aria-current=”page”>Digital marketing in the sport industry: why it is important</strong></span></span></span></span></p> </div> </div> </div> </div> <div class=”vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn”> <div class=”wpb_column vc_column_container vc_col-md-12 vc_col-lg-8″> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <div class=”hidden toc”> <h2>Table of contents</h2> <div class=”toc-links”></div> </div> <article id=”post-11259″ class=”post-11259 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-sport-2″> <img class=”type:primaryImage hidden lazy” data-src=”https://www.doxee.com/wp-content/uploads/2021/07/digital-marketing-in-sport-industry-1680×480.jpg”> <div class=”entry-content content”> <div class=”at-above-post addthis_tool” data-url=”https://www.doxee.com/blog/digital-marketing/digital-marketing-in-the-sport-industry/”></div><p><span style=”font-weight: 400;”>Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sport industry? They are based on experience and arrives at the use of “wearable” devices to collect data. Without ever forgetting one thing: at the center now more than ever must be the user. </span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <p style=”text-align: center;”> <!–HubSpot Call-to-Action Code –> <span class=”hs-cta-wrapper” id=”hs-cta-wrapper-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″> <span class=”hs-cta-node hs-cta-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ id=”e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″> <!–[if lte IE 8]> <div id=”hs-cta-ie-element”></div> <![endif]–> <a href=”https://cta-redirect.hubspot.com/cta/redirect/4862650/e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ > <img class=”lazy hs-cta-img” id=”hs-cta-img-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ style=”border-width:0px;” src=”” data-src=”https://no-cache.hubspot.com/cta/default/4862650/e0b3ac81-f7b2-4a9f-8ce7-5ed708330205.png” alt=”New call-to-action”/> </a> </span> <script charset=”utf-8″ src=”//js.hubspot.com/cta/current.js”></script> <script type=”text/javascript”> hbspt.cta.load(4862650, ‘e0b3ac81-f7b2-4a9f-8ce7-5ed708330205’, {}); </script> </span> <!– end HubSpot Call-to-Action Code –> </p>
  <p> </p>
  <p><span style=”font-weight: 400;”>Digital marketing for sports is now a reality, in the sense that the digital transformation, among the many sectors it has touched, has also reached this business sector, revolutionizing its dynamics</span></p>
  <p><span style=”font-weight: 400;”>To the point that it is now unthinkable to imagine a <a href=”https://www.doxee.com/blog/marketing/marketing-and-communications-sports-industry/” target=”_blank”>complete and effective marketing strategy</a> without also developing a part that presides over the digital area, exploiting the available tools and technologies. </span></p>
  <p><span style=”font-weight: 400;”>This is all the more so if we refer to a </span><b>business like sports, which by its very nature lends itself particularly well to using digital languages</b><span style=”font-weight: 400;”>, also because it is adjacent to the entertainment sector, with which it shares many of the same language and mechanisms. </span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <h2><b>What do we mean by “digital marketing for sports”? </b></h2>
  <p><span style=”font-weight: 400;”>Before delving into this topic and analyzing its most interesting aspects, it’s worth taking a step back and clarifying what we’re talking about when we use the term “digital marketing” so that we can clearly see how it fits into the sports sector. </span></p>
  <p>According to Gartner, digital marketing is: <em><b>“a set of integrated techniques, technologies and information that enables marketing to create new products and services; enter new markets; improve the processes needed to engage in a dynamic conversation with people who are influencers and buyers; and ultimately target, acquire and retain customers.”</b></em></p>
  <p><span style=”font-weight: 400;”>The </span><b>synergy</b><span style=”font-weight: 400;”> between the techniques, technologies, and information highlights the </span><b>hybrid nature </b><span style=”font-weight: 400;”>of digital marketing that remains faithful to the typical logic of traditional marketing but reinterprets it in the light of the new possibilities provided by digitalization. </span></p>
  <p><span style=”font-weight: 400;”>Moreover, experts in the sector have pointed out this transformation, stressing how this new way of marketing has led to </span><b>integration of the famous 4Ps</b><span style=”font-weight: 400;”> – product, price, place, and promotion – </span><b>with the so-called 4Es, i.e. experience, exchange, everywhere, and evangelism. </b></p>
  <p><span style=”font-weight: 400;”>At the center, there is no longer simply the product, but the </span><b>experience</b><span style=”font-weight: 400;”>, which in turn stimulates and helps create </span><b>a strong relationship of closeness and loyalty</b><span style=”font-weight: 400;”> between brand and customer, which is </span><b>the engine that drives the search for new experiences. </b></p>
  <p><span style=”font-weight: 400;”>Among other things, digital technologies are formidable tools for maintaining this bond and this constant hunger for experiences and emotions that sport, like few other things, manages to provide. </span></p>
  <p><span style=”font-weight: 400;”>But at this point the question to ask is one: how can this be achieved through digital marketing? </span></p>
  <p> </p>
  <h2><b>A passion that follows you </b></h2>
  <p><span style=”font-weight: 400;”>Let’s start with a not insignificant fact: </span><b>many people love to play sports.  </b><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>Suffice it to say that, according to FIFA, more than 260 million people play soccer, or 4% of the world’s population <span data-contrast=”auto”>(realbuzz.com).</span><span data-ccp-props=”{“335551550″:6,”335551620″:6}”> </span></span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>Basketball, for its part, also has a large number of fans: there are an estimated 400 million players around the world, both professional and amateur. </span></p>
  <p><span style=”font-weight: 400;”>Not to mention those who play individual sports such as running or cycling. </span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>This means that there are millions and millions of people who engage in sports every day, who could become customers or users and who therefore constitute the target audience of many companies operating in the sports sector. </span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>But while there were previously few touchpoints that could be activated to intercept these individuals, </span><b><a href=”https://www.doxee.com/blog/digital-marketing/what-is-digital-transformation-4-definitions/” target=”_blank”>digital transformation</a> has provided some particularly effective solutions to track this cohort of non-professional athletes and reach them with truly relevant content. </b></p>
  <p><span style=”font-weight: 400;”>In this case, we’re referring to the large number of </span><b>smartphone applications</b><span style=”font-weight: 400;”> designed for those who engage in physical activity. </span></p>
  <p><span style=”font-weight: 400;”>There are so many types, from those for simply working out at home, to those for running, counting steps, cycling, and so on. </span></p>
  <p><span style=”font-weight: 400;”>One of the most interesting and particularly successful example of how digital marketing can be applied to the sports sector is that of </span><b>Nike</b><span style=”font-weight: 400;”>. </span><span style=”font-weight: 400;”>By downloading this app, the user finds himself in </span><b>a perfectly immersive universe </b><span style=”font-weight: 400;”>where he can choose his own workouts and set goals and results. </span></p>
  <p><span style=”font-weight: 400;”>But that’s not all. </span></p>
  <p><span style=”font-weight: 400;”>Thanks to the tracking that these apps provide, every day the user gets workout </span><b>proposals specifically designed for him</b><span style=”font-weight: 400;”> to be purchased by associating with a premium package. </span></p>
  <p><span style=”font-weight: 400;”>In addition, the application is also equipped with </span><b>an editorial offer</b><span style=”font-weight: 400;”> that provides the user with more </span><b>inspirational and educational content</b><span style=”font-weight: 400;”> to give him the right advice on how to train, what to eat, and ultimately to keep him on the platform as much as possible. </span></p>
  <p><span style=”font-weight: 400;”>Also because the platform includes </span><b>a part dedicated to purchases, </b><span style=”font-weight: 400;”>which is not simply limited to workout packages, but includes various items, to which the user is naturally taken once he reads an article or follows a specific workout.</span></p>
  <p><span style=”font-weight: 400;”>This perfectly sums up the approach and engagement method that can be carried out through digital marketing tools. </span></p>
  <p><span style=”font-weight: 400;”>As seen above, in fact, the object on which we focus is no longer the product but the user, who is at the center of an experience that is as personalized as possible and adapted to his or her characteristics.  </span></p>
  <p><span style=”font-weight: 400;”>This experience, among other things, combines</span><b> functional elements</b><span style=”font-weight: 400;”> (specific training), </span><b>editorial</b><span style=”font-weight: 400;”> elements (blogs, diets, etc.) and those more related to a </span><b>conversion</b><span style=”font-weight: 400;”> phase (purchase of products, subscriptions, etc.), so as to be as complete and immersive as possible, thus building a stable and lasting relationship of attendance and loyalty with the user.</span></p>
  <p><span style=”font-weight: 400;”>And all this is done through digital technologies in a “</span><b>mobile</b><span style=”font-weight: 400;”>” format – which satisfies one of the four E’s seen above, “everywhere” – inaugurating a new way of engaging people, literally “on top” of them.</span></p>
  <p> </p>
  <h2><b>The growth of new touchpoints </b></h2>
  <p><span style=”font-weight: 400;”>One of the great advantages of digital marketing is that it has all the tools to create and exploit </span><b>new touchpoints.</b><span style=”font-weight: 400;”>  </span></p>
  <p><span style=”font-weight: 400;”>In the case of sports, a valuable and strategically important touchpoint is</span><b> wearable accessories,</b><span style=”font-weight: 400;”> which are now an essential component of any athlete’s equipment. </span></p>
  <p><span style=”font-weight: 400;”>Among fitness bracelets, shoes with tracking devices, smartwatches to download sports and wellness applications, wearables are becoming more and more widespread, becoming an increasingly important product category of great interest for the main players in the sector <span data-contrast=”none”>(corrierecomunicazioni.it)</span><span data-contrast=”auto”>.</span><span data-ccp-props=”{“335551550″:6,”335551620″:6}”> </span></span></p>
  <p><span style=”font-weight: 400;”>Suffice it to say that although the recent health emergency has imposed a definite slowdown on the sector, </span><b>this market segment has not stopped growing, albeit at a slower pace than before </b>(ilfattoquotidiano.it).</p>
  <p><span style=”font-weight: 400;”>Apple alone, for example, in the first part of 2020 – thus in the early phase of the pandemic – sold more than 7 million of its Apple Watch, a 23% increase compared to the same period in 2019. </span><span style=”font-weight: 400;”>And even though the increase in sales of fitness bracelets was lower than in previous years, the value of this segment remains around 17%, while still maintaining </span><b>a stable annual growth rate of around 2.4% </b>(hwupgrade.it).<span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>This means that not even the health crisis has been able to put a strain on sports wearables and, on the contrary, </span><b>the forced lockdown has pushed many more people to rediscover sports and these accessories</b><span style=”font-weight: 400;”>, to the benefit of players who can exploit them within their marketing strategies.</span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <h2><b>Digital marketing is worn on the wrist </b></h2>
  <p><span style=”font-weight: 400;”>The question, as always, is: how? </span></p>
  <p><span style=”font-weight: 400;”>In reality, the ways to do so are different depending on the results being pursued; despite this, many interesting ways can coexist effectively. </span></p>
  <p><span style=”font-weight: 400;”>Wearables, first of all, are a </span><b>valuable source of data.  </b></p>
  <p><span style=”font-weight: 400;”>Not only do they record individuals’ workouts and performance data, but they also track their habits and behaviors, reporting, for example, the most followed route, training times, favorite circuits, etc.</span></p>
  <p><span style=”font-weight: 400;”>All of this is fundamental because it opens up the possibility for companies to </span><b>profile users in a very precise way, hyper-personalizing any advertising communications</b><span style=”font-weight: 400;”> subject to subsequent retargeting.  </span></p>
  <p><span style=”font-weight: 400;”>Among other things, the use of wearables within digital marketing strategies makes it easier for industry players to </span><b>create a fluid and efficient integrated omnichannel retailing structure. </b></p>
  <p><span style=”font-weight: 400;”>Based on the indications provided by wearables and taking advantage of new digital </span><b>geolocation</b><span style=”font-weight: 400;”> solutions, it is possible to reach the user with relevant and perfectly calibrated messages both in terms of timing and content, which integrate perfectly with the needs and expectations of individuals.</span></p>
  <p><span style=”font-weight: 400;”>For example, by exploiting geolocation, you can think about creating precise offers aimed at users in certain areas frequented by athletes or who do engage in physical activity near the company’s stores. </span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>Among other things, wearables make it possible to rethink the way you reach users, for example by sending a notification during the use of a certain application so as not to be perceived as an annoying interruption.</span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <h2><b>Digital marketing speaks social </b></h2>
  <p><span style=”font-weight: 400;”>Another way that digital marketing can exploit these devices is to use them as “bait” for <a href=”https://www.doxee.com/blog/digital-marketing/social-media-marketing-in-sports-sector/” target=”_blank”>users on social networks</a>. </span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>It’s no coincidence that most of the apps dedicated to sports and fitness require access to a social network. In this way, users are increasingly inclined to share their results on their profiles and this is essential for collecting more data and keeping the conversation active regarding the company and its products, without necessarily putting them at the center of communication. </span></p>
  <p><span style=”font-weight: 400;”>After all, </span><b>social is a fundamental component of any digital marketing strategy</b><span style=”font-weight: 400;”>, especially when it comes to sports. </span></p>
  <p><span style=”font-weight: 400;”>Social networks must be managed since they are the place where people share their hobbies and passions. </span></p>
  <p><span style=”font-weight: 400;”>Just look at how many pages and profiles are dedicated to certain sports or teams: These are all areas of interest to monitor and analyze in order to profile passionate users and build a lasting digital relationship with them. </span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <h3><b>It’s never just a post </b></h3>
  <p><span style=”font-weight: 400;”>To be able to do this, you need to </span><b>build a clear and precise digital identity and create relevant content </b><span style=”font-weight: 400;”>for your users, dosing the emotional and marketing components correctly.</span></p>
  <p><span style=”font-weight: 400;”>Also because on social networks, more than ever, </span><b>” content is king.”</b><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>But of course, it’s never that simple, since it’s once again the </span><b>timing</b><span style=”font-weight: 400;”> and </span><b>personalization of messages </b><span style=”font-weight: 400;”>that count.</span><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>On the one hand, it is important to manage the editorial plan of your social profile in order to build a coherent and uninterrupted narrative that can be followed by everyone. </span></p>
  <p><span style=”font-weight: 400;”>On the other hand, it is necessary to create posts that allow you to create highly targeted advertising campaigns where different users, with their own unique characteristics and browsing habits, can be reached by personalized and, therefore, more relevant messages.</span></p>
  <p><span style=”font-weight: 400;”>In this sense, </span><b>digital marketing modifies the approach to sports communication, once again balancing functional editorial content with more emotional or empowerment content</b><span style=”font-weight: 400;”>, which aims to keep the user’s passion alive by tying it as closely as possible to a brand or a company, which takes on the task of expressing it in the best possible way and providing all the necessary tools to increase it. </span></p>
  <p><span style=”font-weight: 400;”>Among other things, this demonstrates that in the perspective of a good digital marketing strategy, every action carried out serves both to pursue certain marketing objectives and to consolidate its image. </span></p>
  <p> </p>
  <h2><b>The digital marketing of sport is also that of influencers</b></h2>
  <p><span style=”font-weight: 400;”>Another way for digital marketing to grow and consolidate a given sports business is to </span><b>exploit the digital dynamics of influencer marketing.  </b><span style=”font-weight: 400;”> </span></p>
  <p><span style=”font-weight: 400;”>After all, it is now known that athletes at certain levels can become real influencers who are capable of modifying the behavior and choices of a large number of passionate users. </span></p>
  <p><span style=”font-weight: 400;”>Also in this case, digital tools are fundamental for boosting this relevance, going beyond classic sponsorships and image sales contracts. </span></p>
  <p><span style=”font-weight: 400;”>In this sense, the sports influencer has a strategic role within the sector, since, regardless of which sport is practiced, he or she </span><b>can become an effective medium for generating online engagement, both for themselves and for their team </b>(insidemarketing.it).</p>
  <p><span style=”font-weight: 400;”>On their side, these figures clearly have the notoriety and admiration of fans, but even in this case, strategic management of this “fame” is needed in order to properly exploit it while avoiding the risks associated with overexposure. </span></p>
  <p><span style=”font-weight: 400;”>On the other hand,</span><b> these figures can be used to develop creative and engaging campaigns</b><span style=”font-weight: 400;”> that are capable of surprising users, producing various benefits: from the introduction of new trends to the acquisition of data, up to defining a new positioning for the team or the entire league. </span></p>
  <p> </p>
  <h2><b>No longer just sport </b></h2>
  <p><span style=”font-weight: 400;”>Perhaps the most important – and conclusive – consideration to be made when talking about digital marketing applied to sports is that, </span><b>as never before, sports is no longer just about a sport. </b></p>
  <p><span style=”font-weight: 400;”>In addition to representing an increasingly important business, it is also a sought-after territory to conquer for all new technologies and digital solutions, since it has specific characteristics that are fundamental for digital marketing: </span><b>the importance of the experience, the centrality of the human element, the strong identity relationship. </b></p>
  <p><span style=”font-weight: 400;”>This is in addition to a </span><b>strong ability to build emotionally involving stories</b><span style=”font-weight: 400;”>, which is the basis of modern, effective, and essential digital communication. </span></p>
  <p><span style=”font-weight: 400;”> </span></p>
  <p style=”text-align: center;”> <!–HubSpot Call-to-Action Code –> <span class=”hs-cta-wrapper” id=”hs-cta-wrapper-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″> <span class=”hs-cta-node hs-cta-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ id=”e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″> <!–[if lte IE 8]> <div id=”hs-cta-ie-element”></div> <![endif]–> <a href=”https://cta-redirect.hubspot.com/cta/redirect/4862650/e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ > <img class=”lazy hs-cta-img” id=”hs-cta-img-e0b3ac81-f7b2-4a9f-8ce7-5ed708330205″ style=”border-width:0px;” src=”” data-src=”https://no-cache.hubspot.com/cta/default/4862650/e0b3ac81-f7b2-4a9f-8ce7-5ed708330205.png” alt=”New call-to-action”/> </a> </span> <script charset=”utf-8″ src=”//js.hubspot.com/cta/current.js”></script> <script type=”text/javascript”> hbspt.cta.load(4862650, ‘e0b3ac81-f7b2-4a9f-8ce7-5ed708330205’, {}); </script> </span> <!– end HubSpot Call-to-Action Code –> </p>
  <!– AddThis Advanced Settings above via filter on the_content –><!– AddThis Advanced Settings below via filter on the_content –><!– AddThis Advanced Settings generic via filter on the_content –><!– AddThis Share Buttons above via filter on the_content –><!– AddThis Share Buttons below via filter on the_content –><div class=”at-below-post addthis_tool” data-url=”https://www.doxee.com/blog/digital-marketing/digital-marketing-in-the-sport-industry/”></div><!– AddThis Share Buttons generic via filter on the_content –> </div><!– .entry-content –>
  </article><!– #post –> <div class=”saboxplugin-wrap” itemtype=”http://schema.org/Person” itemscope itemprop=”author”><div class=”saboxplugin-tab”><div class=”saboxplugin-gravatar”><img src=”https://www.doxee.com/wp-content/uploads/2019/12/clavalle.png” width=”100″ height=”100″ alt=”” itemprop=”image”></div><div class=”saboxplugin-authorname”><a href=”https://www.doxee.com/blog/author/clavalle/” class=”vcard author” rel=”author” itemprop=”url”><span class=”fn” itemprop=”name”>Chiara Lavalle</span></a></div><div class=”saboxplugin-desc”><div itemprop=”description”><p>Chiara is a young marketer who is passionate about innovation, technology, and digital marketing, and an expert in managing content marketing programs. Chiara loves art and especially photography, and never misses her favorite TV show.</p>
  </div></div><div class=”clearfix”></div></div></div> </div> </div> </div> <div class=”wpb_column vc_column_container vc_col-md-12 vc_col-lg-4″> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <aside id=”secondary” class=”widget-area” role=”complementary”> <div class=”widget”> <form role=”search” method=”get” class=”search-form” action=”https://www.doxee.com/”> <div class=”search-wrapper”> <input type=”search” id=”sidebar-search” class=”search-field” placeholder=”” value=”” name=”s” /> <!– <svg version=”1.1″ id=”ic-search” xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink” x=”0px” y=”0px” viewBox=”0 0 56.966 56.966″ style=”enable-background:new 0 0 56.966 56.966;” xml:space=”preserve”> <path d=”M55.146,51.887L41.588,37.786c3.486-4.144,5.396-9.358,5.396-14.786c0-12.682-10.318-23-23-23s-23,10.318-23,23 s10.318,23,23,23c4.761,0,9.298-1.436,13.177-4.162l13.661,14.208c0.571,0.593,1.339,0.92,2.162,0.92 c0.779,0,1.518-0.297,2.079-0.837C56.255,54.982,56.293,53.08,55.146,51.887z M23.984,6c9.374,0,17,7.626,17,17s-7.626,17-17,17 s-17-7.626-17-17S14.61,6,23.984,6z”/> </svg> –> <input type=”hidden” name=”post_type” value=”post” /> <button type=”submit” class=”search-submit”></button> </div>
  </form> </div> <div class=”widget”> <h4>Categories</h4> <ul class=”cats-list dashed”> <li class=”cat-item cat-item-200″><a href=”https://www.doxee.com/blog/category/ccm/”>CCM</a>
  </li> <li class=”cat-item cat-item-201″><a href=”https://www.doxee.com/blog/category/customer-experience/”>Customer Experience</a>
  </li> <li class=”cat-item cat-item-202″><a href=”https://www.doxee.com/blog/category/dematerialization/”>Dematerialization</a>
  </li> <li class=”cat-item cat-item-274″><a href=”https://www.doxee.com/blog/category/digital-disruption/”>Digital Disruption</a>
  </li> <li class=”cat-item cat-item-203″><a href=”https://www.doxee.com/blog/category/digital-marketing/”>Digital Marketing</a>
  </li> <li class=”cat-item cat-item-205″><a href=”https://www.doxee.com/blog/category/electronic-invoicing/”>Electronic Invoicing</a>
  </li> <li class=”cat-item cat-item-206″><a href=”https://www.doxee.com/blog/category/marketing/”>Marketing</a>
  </li> <li class=”cat-item cat-item-207″><a href=”https://www.doxee.com/blog/category/psd2/”>PSD2</a>
  </li> <li class=”cat-item cat-item-208″><a href=”https://www.doxee.com/blog/category/regtech/”>Regtech</a>
  </li> <li class=”cat-item cat-item-257″><a href=”https://www.doxee.com/blog/category/stay-home/”>Stay Home</a>
  </li> <li class=”cat-item cat-item-209″><a href=”https://www.doxee.com/blog/category/technology/”>Technology</a>
  </li> <li class=”cat-item cat-item-210″><a href=”https://www.doxee.com/blog/category/video-marketing/”>Video Marketing</a>
  </li> </ul> </div> <div class=”widget”> <h4>Tag</h4> <a href=”https://www.doxee.com/blog/tag/automotive-2/” class=”tag-cloud-link tag-link-145 tag-link-position-1″ style=”font-size: 15px;”>Automotive</a>, <a href=”https://www.doxee.com/blog/tag/aws-2/” class=”tag-cloud-link tag-link-150 tag-link-position-2″ style=”font-size: 15px;”>AWS</a>, <a href=”https://www.doxee.com/blog/tag/banking-3/” class=”tag-cloud-link tag-link-85 tag-link-position-3″ style=”font-size: 15px;”>Banking</a>, <a href=”https://www.doxee.com/blog/tag/charity-2/” class=”tag-cloud-link tag-link-302 tag-link-position-4″ style=”font-size: 15px;”>Charity</a>, <a href=”https://www.doxee.com/blog/tag/cloud-3/” class=”tag-cloud-link tag-link-126 tag-link-position-5″ style=”font-size: 15px;”>Cloud</a>, <a href=”https://www.doxee.com/blog/tag/crm-2/” class=”tag-cloud-link tag-link-318 tag-link-position-6″ style=”font-size: 15px;”>CRM</a>, <a href=”https://www.doxee.com/blog/tag/customer-experience/” class=”tag-cloud-link tag-link-317 tag-link-position-7″ style=”font-size: 15px;”>Customer Experience</a>, <a href=”https://www.doxee.com/blog/tag/doxee-platform-2/” class=”tag-cloud-link tag-link-313 tag-link-position-8″ style=”font-size: 15px;”>Doxee Platform</a>, <a href=”https://www.doxee.com/blog/tag/e-commerce-2/” class=”tag-cloud-link tag-link-276 tag-link-position-9″ style=”font-size: 15px;”>E-commerce</a>, <a href=”https://www.doxee.com/blog/tag/fashion-2/” class=”tag-cloud-link tag-link-269 tag-link-position-10″ style=”font-size: 15px;”>Fashion</a>, <a href=”https://www.doxee.com/blog/tag/food/” class=”tag-cloud-link tag-link-254 tag-link-position-11″ style=”font-size: 15px;”>Food</a>, <a href=”https://www.doxee.com/blog/tag/healthcare/” class=”tag-cloud-link tag-link-245 tag-link-position-12″ style=”font-size: 15px;”>Healthcare</a>, <a href=”https://www.doxee.com/blog/tag/insurance/” class=”tag-cloud-link tag-link-79 tag-link-position-13″ style=”font-size: 15px;”>Insurance</a>, <a href=”https://www.doxee.com/blog/tag/luxury-2/” class=”tag-cloud-link tag-link-280 tag-link-position-14″ style=”font-size: 15px;”>Luxury</a>, <a href=”https://www.doxee.com/blog/tag/media-2/” class=”tag-cloud-link tag-link-271 tag-link-position-15″ style=”font-size: 15px;”>Media</a>, <a href=”https://www.doxee.com/blog/tag/partner/” class=”tag-cloud-link tag-link-297 tag-link-position-16″ style=”font-size: 15px;”>Partner</a>, <a href=”https://www.doxee.com/blog/tag/pharma-2/” class=”tag-cloud-link tag-link-289 tag-link-position-17″ style=”font-size: 15px;”>Pharma</a>, <a href=”https://www.doxee.com/blog/tag/podcast-2/” class=”tag-cloud-link tag-link-305 tag-link-position-18″ style=”font-size: 15px;”>Podcast</a>, <a href=”https://www.doxee.com/blog/tag/pubblica-amministrazione-2/” class=”tag-cloud-link tag-link-277 tag-link-position-19″ style=”font-size: 15px;”>Pubblica Amministrazione</a>, <a href=”https://www.doxee.com/blog/tag/public-administration/” class=”tag-cloud-link tag-link-83 tag-link-position-20″ style=”font-size: 15px;”>Public Administration</a>, <a href=”https://www.doxee.com/blog/tag/publishing-industry-2/” class=”tag-cloud-link tag-link-312 tag-link-position-21″ style=”font-size: 15px;”>Publishing industry</a>, <a href=”https://www.doxee.com/blog/tag/retail-2/” class=”tag-cloud-link tag-link-275 tag-link-position-22″ style=”font-size: 15px;”>Retail</a>, <a href=”https://www.doxee.com/blog/tag/sgr/” class=”tag-cloud-link tag-link-112 tag-link-position-23″ style=”font-size: 15px;”>SGR</a>, <a href=”https://www.doxee.com/blog/tag/sport-2/” class=”tag-cloud-link tag-link-293 tag-link-position-24″ style=”font-size: 15px;”>Sport</a>, <a href=”https://www.doxee.com/blog/tag/telco-2/” class=”tag-cloud-link tag-link-251 tag-link-position-25″ style=”font-size: 15px;”>Telco</a>, <a href=”https://www.doxee.com/blog/tag/featured/” class=”tag-cloud-link tag-link-6 tag-link-position-26″ style=”font-size: 15px;”>The most read of the month</a>, <a href=”https://www.doxee.com/blog/tag/travel-2/” class=”tag-cloud-link tag-link-292 tag-link-position-27″ style=”font-size: 15px;”>Travel</a>, <a href=”https://www.doxee.com/blog/tag/travel-leisure/” class=”tag-cloud-link tag-link-77 tag-link-position-28″ style=”font-size: 15px;”>Travel & Leisure</a>, <a href=”https://www.doxee.com/blog/tag/utilities/” class=”tag-cloud-link tag-link-72 tag-link-position-29″ style=”font-size: 15px;”>Utilities</a>, <a href=”https://www.doxee.com/blog/tag/utility/” class=”tag-cloud-link tag-link-314 tag-link-position-30″ style=”font-size: 15px;”>Utility</a> </div> </aside><!– #secondary –> <aside class=”widget-area sidebar-related-posts” role=”complementary”> <div class=”widget”> <h4>Related Posts</h4> <article id=”post-10818″ class=”sidebar-article-wrapper lazy post-10818 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing” style=”background-image: url(‘ https://www.doxee.com/wp-content/uploads/2021/05/publishing-industry-video-strategy.jpg’)”> <div class=”sidebar-resource__title”> <h4><a href=”https://www.doxee.com/blog/digital-marketing/video-strategy-in-digital-publishing/” target=”_blank”>Video strategy in digital publishing</a></h4> </div> <div class=”sidebar-resource__footer”> <a href=”https://www.doxee.com/blog/digital-marketing/video-strategy-in-digital-publishing/” target=”_blank”>Read more</a> </div>
  </article> <article id=”post-10609″ class=”sidebar-article-wrapper lazy post-10609 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-publishing-industry-2″ style=”background-image: url(‘ https://www.doxee.com/wp-content/uploads/2021/04/marketing-strategy-for-publishing-industry.jpg’)”> <div class=”sidebar-resource__title”> <h4><a href=”https://www.doxee.com/blog/digital-marketing/the-importance-of-marketing-for-publishing-industry/” target=”_blank”>Publishing Industry: The importance of marketing for pu…</a></h4> </div> <div class=”sidebar-resource__footer”> <a href=”https://www.doxee.com/blog/digital-marketing/the-importance-of-marketing-for-publishing-industry/” target=”_blank”>Read more</a> </div>
  </article> <article id=”post-10144″ class=”sidebar-article-wrapper lazy post-10144 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing” style=”background-image: url(‘ https://www.doxee.com/wp-content/uploads/2021/03/online-to-offline-marketing.jpg’)”> <div class=”sidebar-resource__title”> <h4><a href=”https://www.doxee.com/blog/digital-marketing/online-to-offline-marketing-and-geomarketing/” target=”_blank”>Online, offline marketing and the return of proximity: …</a></h4> </div> <div class=”sidebar-resource__footer”> <a href=”https://www.doxee.com/blog/digital-marketing/online-to-offline-marketing-and-geomarketing/” target=”_blank”>Read more</a> </div>
  </article> </div> </aside> </div> </div> </div> </div> </div>
  </div>
  <div class=”container has-fill”> <div class=”frame”> <div class=’vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn’> <div class=’wpb_column vc_column_container vc_col-sm-12′> <div class=’vc_column-inner ‘> <div class=’wpb_wrapper’> <div class=”entry-meta”> <div class=”entry-meta__date”> July 27, 2021 </div> </div><!– .entry-meta –> <a href=”https://www.doxee.com/blog/” class=”back-to-blog”>< Back to blog</a> <div class=”show-hide-comments”> <span class=”hide”>Hide comments</span> <span class=”show”>Show comments</span> </div> <div id=”disqus_thread”></div> <a href=”https://www.doxee.com/blog/” class=”back-to-blog”>< Back to blog</a> </div> </div> </div> </div> </div>
  </div>
  <div class=”container has-fill”> <div class=’product-items-wrapper wpb_animate_when_almost_visible wpb_fadeIn fadeIn’><a href=’https://www.doxee.com/products/paperless-experience/’ class=’product-item’> <div class=’product-item-inner’> <img data-src=’https://www.doxee.com/wp-content/uploads/2019/07/PX-icon-rgb.png’ class=’product-item__icon lazy’ alt=’product icon’> <div class=’product-item__title’>paperless experience</div> <div class=’product-item__excerpt’>The product line that meets the dematerialization needs of tax and document processes in compliance with Italian and European standards.</div> <div class=’product-item__btn btn btn-tertiary’>Discover More</div> </div> </a><a href=’https://www.doxee.com/products/interactive-experience/’ class=’product-item’> <div class=’product-item-inner’> <img data-src=’https://www.doxee.com/wp-content/uploads/2019/07/IX-icon-rgb.png’ class=’product-item__icon lazy’ alt=’product icon’> <div class=’product-item__title’>interactive experience</div> <div class=’product-item__excerpt’>The product line that enhances your customers’ data to create a revolutionary digital customer experience through personalized communications.</div> <div class=’product-item__btn btn btn-tertiary’>Discover More</div> </div> </a><a href=’https://www.doxee.com/products/document-experience/’ class=’product-item’> <div class=’product-item-inner’> <img data-src=’https://www.doxee.com/wp-content/uploads/2019/07/DX-icon-rgb.png’ class=’product-item__icon lazy’ alt=’product icon’> <div class=’product-item__title’>document experience</div> <div class=’product-item__excerpt’>The first cloud-based product dedicated to Customer Communications Management for document process management.</div> <div class=’product-item__btn btn btn-tertiary’>Discover More</div> </div> </a></div> <div class=’vc_row wpb_row vc_row-fluid posts-slider-widget related-articles-slider’><div class=’wpb_column vc_column_container vc_col-md-4′> <div class=’vc_column-inner ‘> <div class=’wpb_wrapper’> <div class=’posts-slider-tile posts-slider-tile–static’> <div class=’posts-slider-tile–static__inner’> <h2>Related Articles</h2> <p>Discover our lasts articles</p> <div class=’posts-slider-tile__footer’> <a href=’/news’>See All</a> <div class=’posts-slider-tile__nav’> <div class=’slider-prev-btn’><img src=’/wp-content/themes/doxee/images/ic-back.svg’></div> <div class=’slider-next-btn’><img src=’/wp-content/themes/doxee/images/ic-next.svg’></div> </div> </div> </div> </div> </div> </div> </div><div class=’wpb_column vc_column_container vc_col-md-8′> <div class=’vc_column-inner ‘> <div class=’wpb_wrapper’> <div class=’owl-carousel’><a href=’https://www.doxee.com/blog/marketing/sports-marketing-examples-to-inspire-your-marketing-strategy/’ class=’owl-carousel__item’ target=’_blank’> <div class=’posts-slider-item posts-slider-tile posts-slider-tile–dynamic’> <div class=’posts-slider-item__thumbnail lazy’ data-src=’https://www.doxee.com/wp-content/uploads/2021/06/sports-marketing-examples-460×175.jpg’></div> <div class=’posts-slider-item__content’> <div class=’posts-slider-item__title’>Learning from the best: Sports marketing examples to inspire your marketing strategy</div> <div class=’btn btn-secondary’>Read more</div> </div> </div> </a><a href=’https://www.doxee.com/resources/infographic/digital-marketing-in-the-sports-sector-trends-and-best-practices/’ class=’owl-carousel__item’ target=’_blank’> <div class=’posts-slider-item posts-slider-tile posts-slider-tile–dynamic’> <div class=’posts-slider-item__thumbnail lazy’ data-src=’https://www.doxee.com/wp-content/uploads/2021/07/Il-digital-marketing-nel-settore-sportivo-trend-e-best-practice-460×175.jpg’></div> <div class=’posts-slider-item__content’> <div class=’posts-slider-item__title’>Digital marketing in the sports sector: trends and best practices</div> <div class=’btn btn-secondary’>Read more</div> </div> </div> </a><a href=’https://www.doxee.com/blog/digital-marketing/social-media-marketing-in-sports-sector/’ class=’owl-carousel__item’ target=’_blank’> <div class=’posts-slider-item posts-slider-tile posts-slider-tile–dynamic’> <div class=’posts-slider-item__thumbnail lazy’ data-src=’https://www.doxee.com/wp-content/uploads/2020/11/social-media-in-sports-marketing.jpg’></div> <div class=’posts-slider-item__content’> <div class=’posts-slider-item__title’>Social media marketing in the sports sector: strategies, best practices, new trend</div> <div class=’btn btn-secondary’>Read more</div> </div> </div> </a><a href=’https://www.doxee.com/blog/digital-marketing/the-role-of-big-data-in-sports-marketing/’ class=’owl-carousel__item’ target=’_blank’> <div class=’posts-slider-item posts-slider-tile posts-slider-tile–dynamic’> <div class=’posts-slider-item__thumbnail lazy’ data-src=’https://www.doxee.com/wp-content/uploads/2020/10/big-data-in-sports-2.jpg’></div> <div class=’posts-slider-item__content’> <div class=’posts-slider-item__title’>The role of Big Data in sports marketing</div> <div class=’btn btn-secondary’>Read more</div> </div> </div> </a> </div> </div> </div> </div></div> <div data-vc-full-width=’true’ data-vc-full-width-init=’true’ data-vc-stretch-content=’true’ class=’vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeIn fadeIn vc_row-o-equal-height vc_row-o-content-middle vc_row-flex bar-widget join-our-newsletter orange’ > <div class=’bar-widget-arrow-container wpb_column vc_column_container vc_col-sm-12 vc_col-md-4 vc_col-has-fill’> <div class=’vc_column-inner’> <div class=’wpb_wrapper’> <div class=’wpb_text_column wpb_content_element’> <div class=’wpb_wrapper’> <h2 style=’text-align: center;’> Join our newsletter </h2> </div> </div> </div> </div> </div> <div class=’wpb_column vc_column_container vc_col-sm-12 vc_col-md-8′> <div class=’vc_column-inner’ style=’padding:0;’> <div class=’wpb_wrapper’>
  <!–[if lte IE 8]>
  <script charset=”utf-8″ type=”text/javascript” src=”//js.hsforms.net/forms/v2-legacy.js”></script>
  <![endif]–> <script> document.addEventListener(‘DOMContentLoaded’, function load() { if (!window.jQuery) return setTimeout(load, 50); jQuery.when( jQuery.getScript(“//js.hsforms.net/forms/v2.js”), jQuery.Deferred(function( deferred ){ jQuery( deferred.resolve ); }) ).done(function(){ hbspt.forms.create({ portalId: “4862650”, formId: “1692104c-2d90-45f0-9c75-b99a9d200cec” }); }); }, false); </script> </div> </div> </div> </div></div> </div> <!– .wrapper –> <footer class=”footer”> <div class=”frame”> <div class=”vc_row wpb_row vc_row-fluid”> <div class=”wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5″> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element “> <div class=”wpb_wrapper”> <h4>ABOUT US</h4> <nav class=”footer-nav”> <div class=”menu-footer-1-container”><ul id=”menu-footer-1″ class=”nav-menu”><li id=”menu-item-5909″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-5909″><a href=”https://www.doxee.com/about-us/our-vision/”>Our Vision</a></li>
  <li id=”menu-item-5911″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-5911″><a href=”https://www.doxee.com/about-us/governance/”>Governance</a></li>
  <li id=”menu-item-6192″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-6192″><a href=”https://www.doxee.com/about-us/investor-relations/”>Investor Relations</a></li>
  <li id=”menu-item-481″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-481″><a href=”https://www.doxee.com/about-us/careers/”>Careers</a></li>
  <li id=”menu-item-10981″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-10981″><a href=”https://www.doxee.com/resources/”>Resources</a></li>
  <li id=”menu-item-5913″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-5913″><a href=”https://www.doxee.com/contact-us/”>Contact Us</a></li>
  </ul></div> </nav> <div class=”social-media-icons”> <a href=”https://www.linkedin.com/company/doxee” class=”social-media-icon” target=”_blank”> <svg version=”1.1″ id=”icon_social_link_linkedin” xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink” x=”0px” y=”0px” width=”438.536px” height=”438.535px” viewBox=”0 0 438.536 438.535″ style=”enable-background:new 0 0 438.536 438.535;” xml:space=”preserve”> <g> <g> <rect x=”5.424″ y=”145.895″ width=”94.216″ height=”282.932″/> <path d=”M408.842,171.739c-19.791-21.604-45.967-32.408-78.512-32.408c-11.991,0-22.891,1.475-32.695,4.427 c-9.801,2.95-18.079,7.089-24.838,12.419c-6.755,5.33-12.135,10.278-16.129,14.844c-3.798,4.337-7.512,9.389-11.136,15.104 v-40.232h-93.935l0.288,13.706c0.193,9.139,0.288,37.307,0.288,84.508c0,47.205-0.19,108.777-0.572,184.722h93.931V270.942 c0-9.705,1.041-17.412,3.139-23.127c4-9.712,10.037-17.843,18.131-24.407c8.093-6.572,18.13-9.855,30.125-9.855 c16.364,0,28.407,5.662,36.117,16.987c7.707,11.324,11.561,26.98,11.561,46.966V428.82h93.931V266.664 C438.529,224.976,428.639,193.336,408.842,171.739z”/> <path d=”M53.103,9.708c-15.796,0-28.595,4.619-38.4,13.848C4.899,32.787,0,44.441,0,58.529c0,13.891,4.758,25.505,14.275,34.829 c9.514,9.325,22.078,13.99,37.685,13.99h0.571c15.99,0,28.887-4.661,38.688-13.99c9.801-9.324,14.606-20.934,14.417-34.829 c-0.19-14.087-5.047-25.742-14.561-34.973C81.562,14.323,68.9,9.708,53.103,9.708z”/> </g> </g> </svg> </a> <a href=”https://twitter.com/DoxeeInc” class=”social-media-icon” target=”_blank”> <svg version=”1.1″ id=”icon_social_link_twitter” xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink” x=”0px” y=”0px” viewBox=”0 0 612 612″ style=”enable-background:new 0 0 612 612;” xml:space=”preserve”> <g> <g> <path style=”” d=”M612,116.258c-22.525,9.981-46.694,16.75-72.088,19.772c25.929-15.527,45.777-40.155,55.184-69.411 c-24.322,14.379-51.169,24.82-79.775,30.48c-22.907-24.437-55.49-39.658-91.63-39.658c-69.334,0-125.551,56.217-125.551,125.513 c0,9.828,1.109,19.427,3.251,28.606C197.065,206.32,104.556,156.337,42.641,80.386c-10.823,18.51-16.98,40.078-16.98,63.101 c0,43.559,22.181,81.993,55.835,104.479c-20.575-0.688-39.926-6.348-56.867-15.756v1.568c0,60.806,43.291,111.554,100.693,123.104 c-10.517,2.83-21.607,4.398-33.08,4.398c-8.107,0-15.947-0.803-23.634-2.333c15.985,49.907,62.336,86.199,117.253,87.194 c-42.947,33.654-97.099,53.655-155.916,53.655c-10.134,0-20.116-0.612-29.944-1.721c55.567,35.681,121.536,56.485,192.438,56.485 c230.948,0,357.188-191.291,357.188-357.188l-0.421-16.253C573.872,163.526,595.211,141.422,612,116.258z”/> </g> </g> </svg> </a> <a href=”https://www.facebook.com/doxeeinc/” class=”social-media-icon” target=”_blank”> <svg version=”1.1″ id=”icon_social_link_facebook” xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink” x=”0px” y=”0px” width=”96.124px” height=”96.123px” viewBox=”0 0 96.124 96.123″ style=”enable-background:new 0 0 96.124 96.123;” xml:space=”preserve”> <g> <path d=”M72.089,0.02L59.624,0C45.62,0,36.57,9.285,36.57,23.656v10.907H24.037c-1.083,0-1.96,0.878-1.96,1.961v15.803 c0,1.083,0.878,1.96,1.96,1.96h12.533v39.876c0,1.083,0.877,1.96,1.96,1.96h16.352c1.083,0,1.96-0.878,1.96-1.96V54.287h14.654 c1.083,0,1.96-0.877,1.96-1.96l0.006-15.803c0-0.52-0.207-1.018-0.574-1.386c-0.367-0.368-0.867-0.575-1.387-0.575H56.842v-9.246 c0-4.444,1.059-6.7,6.848-6.7l8.397-0.003c1.082,0,1.959-0.878,1.959-1.96V1.98C74.046,0.899,73.17,0.022,72.089,0.02z”/> </g> </svg> </a> <a href=”https://www.youtube.com/channel/UCIyaAYct6TE1kJvvpCishzA” class=”social-media-icon” target=”_blank”> <svg id=”icon_social_link_youtube” height=”16px” version=”1.1″ viewBox=”0 0 20 16″ width=”20px” xmlns=”http://www.w3.org/2000/svg” xmlns:sketch=”http://www.bohemiancoding.com/sketch/ns” xmlns:xlink=”http://www.w3.org/1999/xlink”> <title /> <desc /> <defs /> <g fill=”none” fill-rule=”evenodd” id=”Page-1″ stroke=”none” stroke-width=”1″> <g fill=”#ffffff” id=”Icons-AV” transform=”translate(-42.000000, -171.000000)”> <g id=”video-youtube” transform=”translate(42.000000, 171.000000)”> <path d=”M18,0.4 C17.4,0.2 13.7,0 10,0 C6.3,0 2.6,0.2 2,0.4 C0.4,0.9 0,4.4 0,8 C0,11.6 0.4,15.1 2,15.6 C2.6,15.8 6.3,16 10,16 C13.7,16 17.4,15.8 18,15.6 C19.6,15.1 20,11.6 20,8 C20,4.4 19.6,0.9 18,0.4 L18,0.4 Z M8,12.5 L8,3.5 L14,8 L8,12.5 L8,12.5 Z” id=”Shape” /> </g> </g> </g> </svg> </a> <br> <a href=”https://doxee.medium.com/” class=”social-media-icon” target=”_blank”> <svg version=”1.1″ id=”icon_social_link_youtube” xmlns:sketch=”http://www.bohemiancoding.com/sketch/ns” xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink” x=”0px” y=”0px” viewBox=”0 0 20 16″ style=”enable-background:new 0 0 20 16;” xml:space=”preserve”> <style type=”text/css”> .st0{fill:#FFFFFF;} </style> <desc></desc> <g id=”medium”> <path class=”st0″ d=”M18.8,12.7c-0.6,0-1-2.1-1-4.8c0-2.7,0.5-4.8,1-4.8c0.6,0,1,2.1,1,4.8C19.8,10.6,19.4,12.7,18.8,12.7z”/> <path class=”st0″ d=”M14.6,13.2c-1.6,0-2.9-2.3-2.9-5.3c0-3,1.3-5.3,2.9-5.3c1.6,0,2.9,2.4,2.9,5.3C17.5,10.9,16.2,13.2,14.6,13.2z “/> <path class=”st0″ d=”M5.7,13.5c-3,0-5.6-2.4-5.6-5.6c0-3.1,2.5-5.6,5.6-5.6c3.1,0,5.6,2.5,5.6,5.6C11.3,11,8.8,13.5,5.7,13.5z”/> </g> </svg> </a> <a rel=”alternate” type=”application/rss+xml” title=”RSS Blog” href=”https://www.doxee.com/feed” class=”social-media-icon rss” target=”_blank”> <svg width=”17px” height=”17px” viewBox=”0 0 17 17″ version=”1.1″ xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink”> <g id=”Page-1″ stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”> <path d=”M6.99836446,14.5645777 C6.99250382,14.8188581 6.78678628,14.9530131 6.50419105,14.8904803 C6.18116686,14.8190219 5.85829938,14.746772 5.53677953,14.6703459 C5.19639284,14.5894162 5.01411782,14.3789443 5.01330297,14.0738406 C5.01267616,13.8419148 5.01709514,13.6099072 5.01085843,13.3781179 C5.00979286,13.3380215 4.97672887,13.2739328 4.94140838,13.2630694 C4.63841063,13.1701571 4.33146401,13.0869346 4.02282501,13 C4.01289015,13.0231735 4.00333136,13.0351014 4.00333136,13.0469747 C4.00239115,13.6336266 3.99518289,14.2203603 4.0054625,14.806821 C4.00972478,15.050702 4.21334253,15.2538588 4.48230474,15.3263544 C4.56679811,15.3491184 4.65345397,15.3657957 4.73932631,15.3845474 C5.65389813,15.5839921 6.56834458,15.7838462 7.48316712,15.982281 C7.80337068,16.0517468 8.00034429,15.9137978 8,15.6240339 C7.99993687,15.5512654 7.99990553,15.4784968 7.99990553,15.4057283 C7.99990553,14.9791072 7.99990553,14.5524587 7.99990553,14.1221528 C7.66873287,14.0285309 7.34755777,13.9377203 6.99952405,13.8393491 C6.99952405,14.0924285 7.00378632,14.328585 6.99836446,14.5645777 M13,8.98102864 C13.0084363,9.97424894 13.0924555,10.9535798 13.345138,11.9122322 C13.5134889,12.5508355 13.7257085,13.1734317 14.1253387,13.7120995 C14.4112977,14.0975784 14.5888035,14.0947445 14.8802617,13.7109161 C15.1501293,13.3555205 15.3254792,12.9511693 15.4700834,12.5340498 C15.7934746,11.6012144 15.9374227,10.6360532 15.9832286,9.65298532 C16.0449386,8.32834902 15.9434219,7.02140152 15.5604455,5.74593886 C15.4005309,5.21334382 15.1985286,4.69607078 14.8476102,4.25360146 C14.5782113,3.91393276 14.425202,3.91654871 14.1538971,4.25497172 C13.8640949,4.61644 13.6847144,5.03614433 13.5342359,5.46768271 C13.1369179,6.60696024 13.0139667,7.7886224 13,8.98102864 M1,9.29587614 L1,8.73414705 C1.00840625,8.71529792 1.02109375,8.69719776 1.0245625,8.67747483 C1.19771875,7.69073527 1.77821875,7.06300301 2.722625,6.75729756 C5.22678125,5.94662887 7.731375,5.13717725 10.2355625,4.32650856 C11.51475,3.91238939 12.79575,3.50357544 14.0710313,3.07775359 C14.4684063,2.9450919 14.8253125,2.97801547 15.1684063,3.20876129 C15.550875,3.46600201 15.8088438,3.83006487 16.019375,4.22814355 C16.5800625,5.28834479 16.809875,6.43942131 16.9344688,7.61792894 C16.9573125,7.83385136 16.9782187,8.04999223 17,8.26603948 L17,9.73277654 C16.9897188,9.79881092 16.9738125,9.86456443 16.9699687,9.93097329 C16.92075,10.7786849 16.7930625,11.6137888 16.5577813,12.4303244 C16.35975,13.117444 16.0990938,13.7768515 15.653875,14.3486293 C15.6410937,14.3650443 15.6285938,14.3816777 15.615375,14.3977494 C15.12375,14.9966462 14.6737187,15.1253446 13.9400937,14.887702 C10.1808125,13.6699669 6.42078125,12.45451 2.66146875,11.2368374 C1.89215625,10.9876793 1.3721875,10.479689 1.10984375,9.71461397 C1.06315625,9.57848828 1.036125,9.43565306 1,9.29587614″ id=”Fill-1″ fill=”#FFFFFF” transform=”translate(9.000000, 9.500000) scale(-1, 1) rotate(-30.000000) translate(-9.000000, -9.500000) “></path> </g> </svg> </a> <a rel=”alternate” type=”application/rss+xml” title=”RSS News” href=”https://www.doxee.com/news/feed” class=”social-media-icon rss” target=”_blank”> <svg width=”9px” height=”17px” viewBox=”0 0 9 17″ version=”1.1″ xmlns=”http://www.w3.org/2000/svg” xmlns:xlink=”http://www.w3.org/1999/xlink”> <g id=”Page-1″ stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”> <path d=”M4.23531813,12.6499039 C4.49372397,12.2624808 4.62864862,11.8633441 4.64356898,11.4372361 C4.66875132,10.7180881 4.66824497,9.99796113 4.67091173,9.27823925 C4.67138432,9.14982961 4.69504761,9.08326183 4.83361796,9.03914211 C5.14600041,8.93972928 5.43360561,8.78444948 5.67017101,8.54997698 C6.08122365,8.14263755 6.09833819,7.62751368 5.71209656,7.19607213 C5.45038258,6.90377478 5.11227769,6.72506798 4.7522986,6.58926567 C4.63796541,6.54612489 4.60285867,6.49295844 4.60312872,6.37329172 C4.60728077,4.72496286 4.60633559,3.07666776 4.60589675,1.42833891 C4.605863,1.2378511 4.57889157,1.04446023 4.60316248,0.857415583 C4.67064168,0.337059464 4.96732737,0.0572182554 5.49051903,0.00762998814 C5.63418661,-0.00597387279 5.7849768,-0.00222690365 5.92614639,0.0256897042 C6.46199673,0.131583778 6.72455463,0.610723237 6.50334842,1.11062293 C6.41460264,1.31123768 6.26894343,1.49362394 6.12200148,1.66031343 C5.63644829,2.21115165 5.62176422,2.40781689 6.03568616,3.02117211 C6.46932189,3.66372668 6.92861254,4.29200227 7.31772347,4.96081938 C7.91305273,5.98407952 8.30955633,7.09044811 8.43661571,8.27354517 C8.56937994,9.50940362 8.34847755,10.6659006 7.50115617,11.6286354 C7.30125031,11.8557489 7.02785659,12.019029 6.78379725,12.2058711 C6.69974361,12.270211 6.59682011,12.3097061 6.51165251,12.3728982 C6.15062697,12.6408909 6.21297519,13.0620029 6.41335365,13.3478191 C6.43661186,13.3810017 6.49730601,13.3913312 6.5428435,13.4049013 C6.83233906,13.4913178 7.13094887,13.5543749 7.41021622,13.6660076 C7.76486179,13.8077511 7.94366985,14.0694651 7.9319226,14.4805177 C7.90984586,15.250638 7.92547511,16.0218048 7.9254076,16.7925327 C7.9254076,16.8586279 7.9254076,16.9247568 7.9254076,17 L0.56045283,17 C0.55680713,16.9422427 0.550427156,16.888131 0.550393399,16.8340194 C0.54971827,16.0239314 0.556300783,15.2137422 0.546578917,14.4037892 C0.542899461,14.097888 0.664422784,13.8621328 0.927925857,13.7455379 C1.24797103,13.6039295 1.59340108,13.5202471 1.92529478,13.4042936 C1.99155875,13.3811367 2.06926616,13.3389749 2.10285386,13.2824665 C2.33965555,12.8840726 2.24182928,12.4980335 1.83074288,12.2848275 C0.728560094,11.7130603 0.242331774,10.7382407 0.0579538878,9.57664652 C-0.12382475,8.43169428 0.14555195,7.34325038 0.538679901,6.27796342 C0.905545312,5.28386888 1.4473368,4.38679046 2.06926616,3.53427059 C2.25134861,3.28460767 2.4347138,3.03453968 2.59630606,2.77167798 C2.80593379,2.43070379 2.77767962,2.16804463 2.5240672,1.85856523 C2.40645962,1.71510019 2.2646149,1.58888472 2.16361552,1.43519147 C2.06079328,1.27866268 1.95476418,1.105762 1.92002877,0.926481339 C1.82473423,0.434851983 2.12550445,0.0565431258 2.63975065,0.00975664629 C2.83162247,-0.0076954532 3.03611922,0.00985791573 3.22265752,0.0583659756 C3.67482556,0.175973547 3.92259811,0.582874142 3.89093453,1.10039472 C3.87992992,1.27970913 3.87054562,1.45952989 3.87037684,1.63911436 C3.86879028,3.21429293 3.8678451,4.78947149 3.87246974,6.36465006 C3.87284106,6.49150691 3.82885637,6.53741572 3.71725745,6.59503803 C3.4199979,6.74846122 3.10640021,6.89509937 2.85683856,7.11090453 C2.33557102,7.56168855 2.35309063,8.18358416 2.88964986,8.61759121 C3.11217257,8.79758075 3.38671401,8.91896905 3.64991327,9.04025608 C3.7662381,9.09386136 3.80485551,9.14250445 3.80522683,9.2685849 C3.80738725,10.0108224 3.80607075,10.7535324 3.83415614,11.4950272 C3.84958285,11.9022316 3.98933467,12.2826334 4.23531813,12.6499039″ id=”Fill-1″ fill=”#FFFFFF” transform=”translate(4.236181, 8.500000) rotate(-360.000000) translate(-4.236181, -8.500000) “></path> </g> </svg> </a> </div> </div> </div> </div> </div> </div> <div class=”wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5”> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element “> <div class=”wpb_wrapper”> <h4>PRODUCTS</h4> <nav class=”footer-nav”> <div class=”menu-footer-2-container”><ul id=”menu-footer-2″ class=”nav-menu”><li id=”menu-item-2524″ class=”menu-item menu-item-type-post_type menu-item-object-product menu-item-2524″><a href=”https://www.doxee.com/products/document-experience/”>document experience</a></li>
  <li id=”menu-item-2525″ class=”menu-item menu-item-type-post_type menu-item-object-product menu-item-2525″><a href=”https://www.doxee.com/products/interactive-experience/”>interactive experience</a></li>
  <li id=”menu-item-2526″ class=”menu-item menu-item-type-post_type menu-item-object-product menu-item-2526″><a href=”https://www.doxee.com/products/paperless-experience/”>paperless experience</a></li>
  </ul></div> </nav> </div> </div> </div> </div> </div> <div class=”wpb_column vc_column_container vc_col-xs-12 vc_col-sm-4 vc_col-md-4 vc_col-lg-1/5″> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element “> <div class=”wpb_wrapper”> <h4>RESOURCES</h4> <nav class=”footer-nav”> <div class=”menu-footer-3-container”><ul id=”menu-footer-3″ class=”nav-menu”><li id=”menu-item-485″ class=”menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-485″><a href=”https://www.doxee.com/blog/”>Blog</a></li>
  <li id=”menu-item-9970″ class=”menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-9970″><a href=”https://www.doxee.com/resources/webinar/”>Webinar</a></li>
  <li id=”menu-item-486″ class=”menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-486″><a href=”https://www.doxee.com/resources/case-study/”>Case Study</a></li>
  <li id=”menu-item-487″ class=”menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-487″><a href=”https://www.doxee.com/resources/ebook/”>Ebook</a></li>
  <li id=”menu-item-6685″ class=”menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6685″><a href=”https://www.doxee.com/resources/infographic/”>Infographic</a></li>
  <li id=”menu-item-6686″ class=”menu-item menu-item-type-taxonomy menu-item-object-resource-resource_type menu-item-6686″><a href=”https://www.doxee.com/resources/whitepaper/”>Whitepaper</a></li>
  <li id=”menu-item-6932″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-6932″><a href=”https://www.doxee.com/press-kit/”>Press Kit</a></li>
  </ul></div> </nav> </div> </div> </div> </div> </div> <div class=”wpb_column vc_column_container vc_col-xs-12 vc_col-sm-12 vc_col-md-12 vc_col-lg-2/5″> <div class=”vc_column-inner “> <div class=”wpb_wrapper”> <div class=”wpb_text_column wpb_content_element “> <div class=”wpb_wrapper”> <h4>LATEST TWEETS</h4> <!– Custom Twitter Feeds by Smash Balloon –><div id=”ctf” class=”ctf ctf-type-usertimeline ctf-styles” style=”width: 100%;” data-ctfshortcode=”{}” data-ctfintents=”1″ data-postid=”11259″ data-feed-id=”ctf__DoxeeInc1″ data-ctfneeded=”-1″><div class=”ctf-tweets”><div class=”ctf-item ctf-author-doxeeinc ctf-new” id=”1419938106950696961″ style=””><div class=”ctf-author-box”><div class=”ctf-author-box-link” style=””><a href=”https://twitter.com/DoxeeInc” class=”ctf-author-avatar” target=”_blank” rel=”noopener noreferrer” style=””><img src=”https://pbs.twimg.com/profile_images/1196359847022940160/aENg4eQe_normal.jpg” alt=”DoxeeInc” width=”48″ height=”48″></a><a href=”https://twitter.com/DoxeeInc” target=”_blank” rel=”noopener noreferrer” class=”ctf-author-name” style=””>Doxee</a><a href=”https://twitter.com/DoxeeInc” class=”ctf-author-screenname” target=”_blank” rel=”noopener noreferrer” style=””>@DoxeeInc</a><span class=”ctf-screename-sep”>·</span><div class=”ctf-tweet-meta”><a href=”https://twitter.com/DoxeeInc/status/1419938106950696961″ class=”ctf-tweet-date” target=”_blank” rel=”noopener noreferrer” style=””>3h</a></div></div><div class=”ctf-corner-logo” style=””><svg class=”svg-inline–fa fa-twitter fa-w-16″ aria-hidden=”true” aria-label=”twitter logo” data-fa-processed=”” data-prefix=”fab” data-icon=”twitter” role=”img” xmlns=”http://www.w3.org/2000/svg” viewBox=”0 0 512 512″><path fill=”currentColor” d=”M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z”></path></svg></div></div><div class=”ctf-tweet-content”><p class=”ctf-tweet-text” style=””>Oggi il settore sportivo è altamente digitalizzato, anche nelle strategie di marketing e comunicazione. Quali sono le attività e gli strumenti che costituiscono il #digitalmarketing per lo sport? Scoprilo qui: https://bit.ly/3zF13e6 </p><a href=”https://twitter.com/DoxeeInc/status/1419938106950696961″ target=”_blank” rel=”noopener noreferrer” class=”ctf-tweet-text-media-wrap”><svg aria-hidden=”true” aria-label=”images in tweet” focusable=”false” data-prefix=”far” data-icon=”image” role=”img” xmlns=”http://www.w3.org/2000/svg” viewBox=”0 0 512 512″ class=”svg-inline–fa fa-image fa-w-16 fa-9x ctf-tweet-text-media”><path fill=”currentColor” d=”M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm-6 336H54a6 6 0 0 1-6-6V118a6 6 0 0 1 6-6h404a6 6 0 0 1 6 6v276a6 6 0 0 1-6 6zM128 152c-22.091 0-40 17.909-40 40s17.909 40 40 40 40-17.909 40-40-17.909-40-40-40zM96 352h320v-80l-87.515-87.515c-4.686-4.686-12.284-4.686-16.971 0L192 304l-39.515-39.515c-4.686-4.686-12.284-4.686-16.971 0L96 304v48z” class=””></path></svg></a></div><div class=”ctf-tweet-actions”><a href=”https://twitter.com/intent/tweet?in_reply_to=1419938106950696961&related=DoxeeInc” class=”ctf-reply” target=”_blank” rel=”noopener noreferrer” style=””><svg class=”svg-inline–fa fa-w-16″ viewBox=”0 0 24 24″ aria-label=”reply” role=”img” xmlns=”http://www.w3.org/2000/svg”><g><path fill=”currentColor” d=”M14.046 2.242l-4.148-.01h-.002c-4.374 0-7.8 3.427-7.8 7.802 0 4.098 3.186 7.206 7.465 7.37v3.828c0 .108.044.286.12.403.142.225.384.347.632.347.138 0 .277-.038.402-.118.264-.168 6.473-4.14 8.088-5.506 1.902-1.61 3.04-3.97 3.043-6.312v-.017c-.006-4.367-3.43-7.787-7.8-7.788zm3.787 12.972c-1.134.96-4.862 3.405-6.772 4.643V16.67c0-.414-.335-.75-.75-.75h-.396c-3.66 0-6.318-2.476-6.318-5.886 0-3.534 2.768-6.302 6.3-6.302l4.147.01h.002c3.532 0 6.3 2.766 6.302 6.296-.003 1.91-.942 3.844-2.514 5.176z”></path></g></svg><span class=”ctf-screenreader”>Reply on Twitter 1419938106950696961</span></a><a href=”https://twitter.com/intent/retweet?tweet_id=1419938106950696961&related=DoxeeInc” class=”ctf-retweet” target=”_blank” rel=”noopener noreferrer” style=””><svg class=”svg-inline–fa fa-w-16″ viewBox=”0 0 24 24″ aria-hidden=”true” aria-label=”retweet” role=”img”><path fill=”currentColor” d=”M23.77 15.67c-.292-.293-.767-.293-1.06 0l-2.22 2.22V7.65c0-2.068-1.683-3.75-3.75-3.75h-5.85c-.414 0-.75.336-.75.75s.336.75.75.75h5.85c1.24 0 2.25 1.01 2.25 2.25v10.24l-2.22-2.22c-.293-.293-.768-.293-1.06 0s-.294.768 0 1.06l3.5 3.5c.145.147.337.22.53.22s.383-.072.53-.22l3.5-3.5c.294-.292.294-.767 0-1.06zm-10.66 3.28H7.26c-1.24 0-2.25-1.01-2.25-2.25V6.46l2.22 2.22c.148.147.34.22.532.22s.384-.073.53-.22c.293-.293.293-.768 0-1.06l-3.5-3.5c-.293-.294-.768-.294-1.06 0l-3.5 3.5c-.294.292-.294.767 0 1.06s.767.293 1.06 0l2.22-2.22V16.7c0 2.068 1.683 3.75 3.75 3.75h5.85c.414 0 .75-.336.75-.75s-.337-.75-.75-.75z”></path></svg><span class=”ctf-screenreader”>Retweet on Twitter 1419938106950696961</span><span class=”ctf-action-count ctf-retweet-count”></span></a><a href=”https://twitter.com/intent/like?tweet_id=1419938106950696961&related=DoxeeInc” class=”ctf-like” target=”_blank” rel=”noopener noreferrer” style=””><svg class=”svg-inline–fa fa-w-16″ viewBox=”0 0 24 24″ aria-hidden=”true” aria-label=”like” role=”img” xmlns=”http://www.w3.org/2000/svg”><g><path fill=”currentColor” d=”M12 21.638h-.014C9.403 21.59 1.95 14.856 1.95 8.478c0-3.064 2.525-5.754 5.403-5.754 2.29 0 3.83 1.58 4.646 2.73.814-1.148 2.354-2.73 4.645-2.73 2.88 0 5.404 2.69 5.404 5.755 0 6.376-7.454 13.11-10.037 13.157H12zM7.354 4.225c-2.08 0-3.903 1.988-3.903 4.255 0 5.74 7.034 11.596 8.55 11.658 1.518-.062 8.55-5.917 8.55-11.658 0-2.267-1.823-4.255-3.903-4.255-2.528 0-3.94 2.936-3.952 2.965-.23.562-1.156.562-1.387 0-.014-.03-1.425-2.965-3.954-2.965z”></path></g></svg><span class=”ctf-screenreader”>Like on Twitter 1419938106950696961</span><span class=”ctf-action-count ctf-favorite-count”></span></a><a href=”https://twitter.com/DoxeeInc/status/1419938106950696961″ class=”ctf-twitterlink” style=”” target=”_blank” rel=”noopener noreferrer”>Twitter <span class=”ctf-screenreader”>1419938106950696961</span></a></div></div></div></div> </div> </div> </div> </div> </div> </div> </div>
  </footer>
  <div class=”footer-bottom”> <div class=”frame”> <div> <span>© 2021 Doxee S.p.A. C.F. – P.IVA: IT02714390362. All Rights Reserved.</span> <nav class=”footer-nav”> <div class=”menu-footer-bottom-container”><ul id=”menu-footer-bottom” class=”nav-menu”><li id=”menu-item-6653″ class=”menu-item menu-item-type-custom menu-item-object-custom menu-item-6653″><a href=”https://www.doxee.com/wp-content/uploads/2020/06/Codice-Etico-v3_EN.pdf”>Code of Ethics</a></li>
  <li id=”menu-item-59″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-59″><a href=”https://www.doxee.com/privacy-policy/”>Privacy</a></li>
  <li id=”menu-item-58″ class=”menu-item menu-item-type-post_type menu-item-object-page menu-item-58″><a href=”https://www.doxee.com/cookie-policy/”>Cookie Policy</a></li>
  </ul></div> </nav> </div> <div class=”wpml-ls-statics-shortcode_actions wpml-ls wpml-ls-legacy-list-horizontal”> <ul><li class=”wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-it wpml-ls-first-item wpml-ls-item-legacy-list-horizontal”> <a href=”https://www.doxee.com/it/blog/digital-marketing/digital-marketing-per-lo-sport/” class=”wpml-ls-link”> <span class=”wpml-ls-native” lang=”it”>IT</span></a> </li><li class=”wpml-ls-slot-shortcode_actions wpml-ls-item wpml-ls-item-en wpml-ls-current-language wpml-ls-last-item wpml-ls-item-legacy-list-horizontal”> <a href=”https://www.doxee.com/blog/digital-marketing/digital-marketing-in-the-sport-industry/” class=”wpml-ls-link”> <span class=”wpml-ls-native”>EN</span></a> </li></ul>
  </div> </div>
  </div> <script type=”text/javascript”> /** * We define our custom disqus configs here. This function is invoked from: * /disqus-comment-system/public/js/comment_embed.js by variable `disqus_config_custom` */ var disqus_config = function () { this.language = “en”; }; </script><script data-cfasync=”false” type=”text/javascript”>if (window.addthis_product === undefined) { window.addthis_product = “wpp”; } if (window.wp_product_version === undefined) { window.wp_product_version = “wpp-6.2.6”; } if (window.addthis_share === undefined) { window.addthis_share = {}; } if (window.addthis_config === undefined) { window.addthis_config = {“data_track_clickback”:true,”ignore_server_config”:true,”ui_atversion”:”300″}; } if (window.addthis_layers === undefined) { window.addthis_layers = {}; } if (window.addthis_layers_tools === undefined) { window.addthis_layers_tools = [{“share”:{“counts”:”none”,”numPreferredServices”:5,”mobile”:false,”position”:”left”,”theme”:”transparent”,”services”:”facebook,twitter,linkedin,link”},”sharedock”:{“counts”:”none”,”numPreferredServices”:5,”mobileButtonSize”:”large”,”position”:”bottom”,”theme”:”transparent”,”services”:”facebook,twitter,linkedin,link”}}]; } else { window.addthis_layers_tools.push({“share”:{“counts”:”none”,”numPreferredServices”:5,”mobile”:false,”position”:”left”,”theme”:”transparent”,”services”:”facebook,twitter,linkedin,link”},”sharedock”:{“counts”:”none”,”numPreferredServices”:5,”mobileButtonSize”:”large”,”position”:”bottom”,”theme”:”transparent”,”services”:”facebook,twitter,linkedin,link”}}); } if (window.addthis_plugin_info === undefined) { window.addthis_plugin_info = {“info_status”:”enabled”,”cms_name”:”WordPress”,”plugin_name”:”Share Buttons by AddThis”,”plugin_version”:”6.2.6″,”plugin_mode”:”WordPress”,”anonymous_profile_id”:”wp-2a268cd79adf7b00fc6eb847aad177ca”,”page_info”:{“template”:”posts”,”post_type”:””},”sharing_enabled_on_post_via_metabox”:false}; } (function() { var first_load_interval_id = setInterval(function () { if (typeof window.addthis !== ‘undefined’) { window.clearInterval(first_load_interval_id); if (typeof window.addthis_layers !== ‘undefined’ && Object.getOwnPropertyNames(window.addthis_layers).length > 0) { window.addthis.layers(window.addthis_layers); } if (Array.isArray(window.addthis_layers_tools)) { for (i = 0; i < window.addthis_layers_tools.length; i++) { window.addthis.layers(window.addthis_layers_tools[i]); } } } },1000) }()); </script> <script data-cfasync=”false” type=”text/javascript” src=”https://s7.addthis.com/js/300/addthis_widget.js#pubid=wp-2a268cd79adf7b00fc6eb847aad177ca” async=”async”></script>
  <script type=’text/javascript’ id=’disqus_count-js-extra’>
  /* <![CDATA[ */
  var countVars = {“disqusShortname”:”doxee-3″};
  /* ]]> */
  </script> <script type=’text/javascript’ id=’disqus_embed-js-extra’>
  /* <![CDATA[ */
  var embedVars = {“disqusConfig”:{“integration”:”wordpress 3.0.22″},”disqusIdentifier”:”11259 https:\/\/www.doxee.com\/?p=11259″,”disqusShortname”:”doxee-3″,”disqusTitle”:”Digital marketing in the sport industry: why it is important”,”disqusUrl”:”https:\/\/www.doxee.com\/blog\/digital-marketing\/digital-marketing-in-the-sport-industry\/”,”postId”:”11259″};
  /* ]]> */
  </script> <script type=’text/javascript’ id=’leadin-script-loader-js-js-extra’>
  /* <![CDATA[ */
  var leadin_wordpress = {“userRole”:”visitor”,”pageType”:”post”,”leadinPluginVersion”:”8.3.68″};
  /* ]]> */
  </script>
  <script type=’text/javascript’ src=’https://js.hs-scripts.com/4862650.js?integration=WordPress’ async defer id=’hs-script-loader’></script> <script type=’text/javascript’ src=’https://cdnjs.cloudflare.com/ajax/libs/jquery-modal/0.9.1/jquery.modal.min.js’ id=’jquery-modal-js-js’></script> <script type=’text/javascript’ id=’ctf_scripts-js-extra’>
  /* <![CDATA[ */
  var ctf = {“ajax_url”:”https:\/\/www.doxee.com\/wp-admin\/admin-ajax.php”};
  /* ]]> */
  </script> <script defer src=”https://www.doxee.com/wp-content/cache/autoptimize/js/autoptimize_05d6552dbc60dbe5b2f5380f2316169d.js”></script></body>
  </html>
  

from WordPress https://ift.tt/3zCF6MH
via IFTTT